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From: "Jim Guthrie" jguthrie AT pipeline DOT com
Date: Sat, 26 Nov 2011 15:04:28 -0500
Subject: Re: Re:RE: (erielack) How would one model a hopper load of "Blue
"Shadow_1947_DSCF0329.jpg" - image/jpeg, 804x1094 (24bit)

>What model? I was talking about a radio show. Bowser
>makes railroad models.

Blue Coal Sponsored "The Shadow" in selected markets only.
I've attached trade Ads for it from 1939 and 1947. Radio
fans will note that the DL&W Coal Company assembled
something of an ad-hoc network early on, but it was pretty
much settled in as a Mutual Network program in later years.

As much as people associate The Shadow with the DL&W Coal
Company and Blue Coal, it was actually sponsored on far more
stations by Carey Salt. And when Blue Coal dropped it around
1948 or so, national sponsorship was picked up by Wildroot.

How many people remember "The Shadow" and Wildroot for
cryin' out loud? Let alone Carey Salt?

Bruce Elliott -- who New Yorkers will remember as a long
time staff announcer at WOR, days that the program was
complicated, because of the multiple sponsorships -- and
while John Barclay was telling people how to use anthracite
efficiently in one studio, another announcer was extolling
Carey Salt, and a third studio had an announcer doing
commercials heard in the South.

In any case, all the TRUE fans of all things DL&W have a
DL&W/Blue Coal glow-in-the-dark (the gem glows blue!).
Wearing the secret ring is how to tell the true DL&W fans at
an ELHS convention, after all. They were promoted on the
show around 1940-41. I think Blue Coal dealers cold also
give them to customers -- or at least their customers'
kids -- as a promotion.

[I'm sure the ELDCPS sells them somewhere in their catalog
. If not, maybe that'll raise some more money ]. )

Cheers,
Jim Guthrie
ELHS #1296


Shadow_1947_DSCF0329.jpg

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